Purified design: simple and strong when it comes to form and shape

The collections Pure and Soft were created in 2005. Out of 1 preliminary design, 2 new collections were born aiming at different consumers. Both collections are available in American walnut veneer and a new white lacquer. The new lacquer offers a ‘soft touch’ feeling. Both lines consist of the same carcass. But they have either particular metal carrier or wooden frame.

The Pure collection with the metal carrier in stainless steel attracts a younger more dynamic consumer where as the Soft collection appeals to a lighter sophisticated end user. Brief, Pure is – as its name says- more purified design: simple and strong when it comes to form and shape, where as Soft looks ‘softer’ and more stylish.

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